As journalist Emily Witt puts it, “Depending on your feelings for these people, you swipe left (meaning ‘no thanks’) or to the right (‘yes, please’)” (Witt).Some users, like Anna a 22 year-old New York City Tinderer, find the selection part of Tinder’s process “a game” due to its slot machine like ease (Sciortino).It’s the first mobile dating app based off the Linked In platform. We’re also offering enormous enhancements, including a new feature called Be Introduced.Be Introduced gives you the option to suggest a potential match, letting people act as matchmakers. Did you get a cease-and-desist letter from Linked In? I had noticed more people going on dates through the Linked In platform itself.So there’s no real risk to using Tinder, even though some have pigeonholed it as Hot-or-Not or Grindr.
Yet, when it comes to mobile app strategy, most businesses today over complicate their efforts.
Because just by joining Tinder, I’ve put my own face on the chopping block of snap judgement.
Much like Bang with Friends, no one knows if you’ve shown interest–notifications aren’t sent to the objects of your admiration unless the feeling is mutual.
The dating application Tinder created by Sean Rad, Justin Mateen, and Jonathan Badeen in September of 2012, is a phenomenon that has not only tapped into many social spheres that would normally not utilize online dating, but it also has won over regular web daters. To access the app, one only has to download it and connect to their Facebook account. From this point, the user sets the gender, age range, and distance they want to search within for matches.
Tinder utilizes a user’s geographical location along with certain algorithms to carry out a search (“Tinder”). Once Tinder has executed its search, candidates appear on a user’s screen.